Shark Week 2014,Fraud, Deception And Lies: How Discovery's Shark Week

Kathleen Wynne warns against marketing stunts that scare people after Bell’s Lake Ontario ‘shark’ hoax

Ontario Premier Kathleen Wynne is expressing concern about a marketing stunt that had people thinking a shark may be lurking in Lake Ontario.
A YouTube video purporting to show three men surprised by a shark while fishing off a dock was posted a week ago, but it was only on Wednesday that Bell Media revealed it fabricated the video to build hype for the Discovery channel’s upcoming Shark Week programming.
Real or not, the video had some in Wolfe Island, Ont., afraid of swimming and also prompted Ontario Minister of Natural Resources Bill Mauro to warn that people should stay safe and report any sightings of the animal.
Wynne says she can’t comment on the tactic the company used, but says people who produce ads and promote them need to use common sense when they try to entice or frighten people.