Most Powerful Fashion Brands In The World
Filed under Fashion DesignersThe Brain & Company estimated the luxury market to be valued at $274 billion, with a potential to reach an astonishing value of $290 value by 2015.
Whilst the
luxury market has been dominated by Louis Vuitton, which continues to
be the most valuable luxury brand on a global scale, other names have
been emerging as potential market leaders. Gucci and Prada have
experienced the most significant growth. With great growth and
potential, brands like Prada, Gucci and Hermes may one day overtake the market. and reach the number one spot.
It is
believed that Prada and Gucci experienced such high growth in brand
value due to an increase in Asian customers, at home and abroad. Gucci
is mainly operating in North America and Western Europe, whilst Prada
has been proactively expanding and opening stores worldwide. However,
both brands put efforts to tap into the Asian market and much of their
growth was due to the success of those efforts.
On the
other hand, in the past year Louis Vuitton dropped its brand value by
12%, but it sill maintaining a top 30 position in the world’s most
valuable global brands. Some experts are questioning the potential of
growth for Louis Vuitton, even though it remains the most powerful
luxury brand on the market.
This
growth in the luxury market has led experts to believe that the luxury
goods commerce is immune to economic fluctuations, as it has been
growing sharply, in spite of the recession.
Read on to
find out the Top 10 World’s Most Powerful Luxury Brands. Each brand
will include details about country of origin, founder and date it has
been founded, as well as details about the brand value, position in the
global market and product prices. Read on to also find some astonishing
facts about the highest priced bags in the world.
10. Coach – Brand Value: $3.2 Billion
As of
2013, Coach has over 600 stores in the United States and Canada, and is
currently the top 10 most valuable luxury brand in the world, with a
brand value of over $3.2 billion.
Coach
currently collaborated with Billy Reid to produce one of the most
expensive bags in the world, priced at approximately $20 000. Other
Coach products usually sell in the region of $500, but the company is
continuing to tap into the luxury market with higher priced items.
9. Fendi – Brand Value: $3.6 Billion
The luxury
goods company, Fendi, is the ninth most valuable luxury brand in the
world, with a brand value of $3.6 billion. The famous Fendi “baguette”
handbags sell for approximately $2,000 to $5,000 a piece.
8. Burberry – Brand Value: $4.1 Billion
Burberry
is one of the top 10 most valuable luxury brands in the world, with a
total brand value of over $4.1 billion. The luxury goods company
operates more than 500 stores in over 50 countries worldwide. The famous
Burberry coat made of peacock feathers sells for approximately $35,000.
7. Cartier – Brand Value: $6.3 Billion
Cartier is
the seventh most powerful luxury brand in the world, with a total brand
value of $6.3 billion. The company has over 200 stores worldwide and
operates in more than 125 countries. One of their finest collections,
the Cartier WatchTank Anglaise, sells for approximately $32,000.
6. Chanel – Brand Value: $7 Billion
5. Rolex – Brand Value: $7.9 Billion
The Swiss
watch manufacturer was founded in 1905 by Alfred Davis and Hans
Wilsdorf. It started up in London and after 15 years, in 1919, the
operations were moved to Switzerland. Today the headquarters of Rolex
are in Geneva, Switzerland.
Rolex is
the top five most valuable brand in the world, with a total brand value
of $7.9 billion. A Rolex watch from the Pearlmaster collection sells for
approximately $53,000.
4. Prada – Brand Value: $9.4 Billion
Prada is
the fourth most valuable luxury brand in the world, with a brand value
of $9,4 billion. The brand experienced a sharp rise since 2012,
increasing in value by 63%, from $5,7 billion to $9.4 billion.
Prada was
also introduced at number 95 on the Brandz list of Top 100 Most Valuable
Global Brands 2013. The famous Ostrich leather bags from Prada sell for
approximately $10 000 a piece.
3. Gucci – Brand Value: $12.7 Billion
Gucci has
experienced a significant growth since 2012, as it increased its brand
value by 48%, from $8.6 billion to $12,7 billion. Gucci was also
introduced as number 68 in the Top 100 Most Valuable Global Brands 2013.
The famous crocodile shoulder bag from Gucci sells for approximately $35,000.
2. Hermès – Brand Value: $19.2 Billion
One of the
Hermès signature orange bags can be bought for approximately $4,420. In
2011, Hermès set a world record, when one of their famous bags, the
Hermès Birkin Bag, was sold at an auction for an astonishing price of
$203,150 and became the most expensive purse to be sold at an auction.
1. Louis Vuitton – Brand Value: $28.4 Billion
In spite of dominating the luxury market, Louis Vuitton has experienced a loss in brand value of 12% since 2012.
One of the
famous Louis Vuitton bags usually sells for over $10 000, and their
Tambour Monogram watches collection sells items for prices in the region
of $26, 000 to $29, 000.
The list
with the top 10 of the word’s most powerful luxury brands reveals the
significant lead of Louis Vuitton, the growth of well-known brands such
as Gucci and Prada and the expansion of Coach, especially due to their
collaboration with Billy Reid for a top luxury item.
Another
interesting fact to note is that 5 out of the top 10 most powerful
luxury brands in the world are from France, and 2 from Italy. Only three
others countries have a place in the top 10 most powerful luxury
brands, such as America, Switzerland and England.
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